Almost everything now involves the internet including the way we do things. Because of the worldwide web’s popularity, more and more businesses are opening online sites to showcase their products and services. If you want to give your business a personal appeal, do not just highlight your products but involve your customers and make them feel that you value what they have to say about the way you do business. To do this, personalize your website and create a testimonial widget information where site visitors and potential customers would see what everyone is saying about your business. Creating a testimonial widget would provide a lot of benefits to your business. Some of these benefits include the following:
Adds credibility to your business
It is only normal for a business owner to say positive things about his business. However, when it is the customers who are already saying good things about your business, it creates a different mass appeal. It makes your business more credible since the positive comments come from those who actually experienced how you deliver services and knows the quality of your products. Online businesses are prone to scams and abuses. It is important that you have your customers trust in order to survive in the online arena.
Encourages more customers
When your target customers see that people trust and patronize your products, they will be encouraged to try your product too and check out your services for themselves. Word of mouth is an effective advertising strategy and the only persons who can do this are your customers. Post what your targets say about your products and advertise your business without spending on hefty commercials. Just post your customers testimonials and let them advertise for you.
Makes your targets feel valued
The one thing that would make your customers stick to your business is involvement. Do not just provide high quality products but involve them in your business. Make them feel valued and that you acknowledge their opinion by posting their testimonials on your website. At this day and age when competition is tough in the business world, it is not only enough that you hear your customers; you should make them feel your presence. Make your business visible in social networking sites. Collect your customer’s testimonials and post them on a widget where they can easily see it and appreciate how you value them as part of your business.
Encourages your business
Apart from encouraging your customers, collecting what your customers have to say about your business also encourages you as an operator. Wouldn’t it be heartwarming to see your customer’s feedback? Wouldn’t you want to collect them where you can easily find them and remind yourself that your customers are the reason why your business is thriving? When there are challenges in your business operation, all you have to do is take a look at those testimonials and it would encourage you to do more and improve your service delivery even more to get positive testimonials from your targets.